Sophie Muller and Theo Adams Co-Direct Jessie Ware in Music Video for Single ‘Pearls’

‘Shake it till the pearls fall off!’: Jessie Ware releases new music video to single ‘Pearl’s directed by Sophie Miller and Theo Adams. 

Jessie Ware releases the music video to her brand new single ‘Pearls’. This comes after recently announcing her fifth studio album ‘That! Feels Good!’, due for release on 28th April via EMI Records and available for pre-order here.

The video, which is directed by Sophie Muller (Sade, Gwen Stefani, Blur) and Theo Adams (FKA Twigs, Elton John, Years and Years) features the same freeing and euphoric tone as the track itself, captivating the viewer. Jessie’s angelic vocals match the heaven-like setting which both then develop into a more lively and liberated energy as the video goes on. ‘Pearls’ turns up the drama – and the disco – as Ware really lets go in both the track and video.

PRETTYBIRD UK were the production company, with executive producer Juliette Larthe, head of production Fiona Bamford-Phillips and producer Chris Murdoch. 

‘Pearls’ sees the dancefloor diva back where she belongs. Thumping with ‘70s funk infused basslines and infectious grooves towed by sonic synthesisers, the track was co-written and produced by Coffee Clarence JR, Sarah Hudson and legendary British producer Stuart Price. The track is riding high on captivating energy that seems like it could’ve emerged straight from a mirror ball.

About her fifth studio album, Jessie Ware said “That! Feels Good! Is a record to be enjoyed, to sing and shout the words back at me and to each other. It’s a culmination of hard work and total pleasure appreciating the job I have and the worlds I get to dive into. I have never felt so ready for people to hear something I’ve made.”

‘That! Feels Good!’ is the follow up album to 2020’s "What's Your Pleasure?”, which proved her status as one of the UK’s most influential artists and became her highest charting album to date. It included singles ‘Save A Kiss’, ‘Spotlight’ and Barack Obama approved ‘Remember Where You Are’ (added to his NYE playlist). Last year saw Jessie support juggernaut Harry Styles in the USA, gain 2.4 billion global streams and complete a fantastic run of live shows including career defining sets at Glastonbury and Primavera. She continues to cement herself as a formidable force and at the forefront of UK pop. Welcome to Jessie’s disco paradise.

Sophie Muller is an award-winning visual artist signed to the PRETTYBIRD roster, whose music videos, brand work, album covers and films of live tours have made her among the most prominent directors in the world today. During a prolific career dating back to the ‘80s when she directed music videos of iconic musicians including the Eurythmics and Sade, Muller has directed more than 300 music videos with artists including Rihanna, Radiohead, Gwen Stefani, Beyoncé, Coldplay and Kylie.

Theo Adams is an artist, director, creative director and the founder of Theo Adams Company, an ever-growing and diverse London-based collective of the world’s most exciting multidisciplinary artists, designers, dancers, musicians, and performers, brought together from across the globe. They create unique large-scale theatrical productions, films, events, photography and sound work.

Theo Adams Company’s debut production premiered at Tate Britain, London in 2008 and they have since gone on to stage their work at some of the worlds most prestigious theatres and art institutions. Theo has become renowned for bridging fashion, art, music and performance through carefully selected partnerships with designers, artists and brands for major creative collaborations. Some of the projects Theo has created include highly detailed immersive events, installations, live shows, videos and one-off happenings for brands such as Louis Vuitton, Valentino, MAC Cosmetics, Fiorucci, Charles Jeffrey's Loverboy & Veuve Clicquot.

Theo has collaborated with artists such as FKA twigs, Sir Elton John, Kylie Minogue, Abba, Paloma Faith, Pet Shop Boys and Years and Years on music videos, TV performances and live tours.