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Spark44 Debuts 'Boys Weekend' Campaign Series for Land Rover Discovery

25/03/2019
Advertising Agency
London, UK
231
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The three films celebrate the unplanned but memorable moments of life

The most memorable moments in life are almost always the ones that are unplanned. The hilarious makeshift picnic you have in the car because the heavens have opened. The wrong turn that takes you to that magical stretch of beach. The magical moments we remember and tell our kids about. 

Spark44 has created three social films for Land Rover Discovery showcasing the capabilities of the Land Rover remote app (Intelligent Seat Fold, Climate Control, Bleep and Flash).

These features are demo’ed during a father and son camping trip. The three films are named 'Night Under the Stars,' 'Lost in the Woods' and 'Home and Dry'. The series of three films is entitled 'Boys Weekend'.

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