‘Spokes-Sipper’ Norm Shares His Tea Inspired Wisdom for Gold Peak Tea

The Coca-Cola Company has launched its latest campaign for Gold Peak Tea. The premium ready-to-drink tea launches its summer campaign, 'Real is Gold.' 

As a brand that prides itself on brewing its tea with real tea leaves, Gold Peak Tea understands the importance of authenticity in today's world. Their new campaign celebrates real moments that make life golden and is anchored by the tagline 'Real is Gold.' To kick off the campaign, Gold Peak Tea is introducing their new 'spokes-sipper,' Norm, who will share his tea-inspired wisdom and 'Norm-isms' about keeping life real. 

The campaign includes a 30-second manifesto film introducing Norm and his no-nonsense approach to living, followed by a series of short social videos featuring his personal philosophies on life, tea, and authenticity. These videos will appear on various platforms, including cinema, television, print and in-store promotions.

This campaign from WPP Open X, led by VML and supported by EssenceMediaCom, Village Marketing, and Grey, is the first major brand platform for Gold Peak Tea.