STAN Worldwide Expands with Copenhagen Office

The agency group, names STAN WORLDWIDE, after its obsessive focus on fandom, flips the established marketing funnel on its head leveraging SUPERFANS. The often overlooked followers who can contribute directly to building your brand in culture. 

"Brands are increasingly left outside of cultural conversations" said Lars Hemming, chairman and former CCO of Vice Media Group, "STAN will help brands lead in the conversations by building culture, not just buying into it. We believe that superfans are the ultimate advocates, and our approach focuses on embracing, engaging, and equipping these fans with tools they need t amplify their voices and drive brand loyalty."

The newly formed agency group grew out of Stuttgart-based STAN STUDIOS. With the new opening, the group now has offices in both Copenhagen, Stuttgart and Berlin. 

Creatively Led Partner Group

Daily management of the Copenhagen office is shared between three creative directors and co founders. Their combined accolades include over 180 global awards, including 15 grand prix from Cannes, One Show and Clio.

Kristian Grove Møller is the global creative director who launched Nike into the digital space in the early aughts. He has held the role of creative director at several prominent agencies include Sid Lee, David&Goliath, BBH and most recently 72andSunny spots for clients including Google, Adobe, adidas, TikTok and H&M.

Henrik Grubak is the Cannes Lions top five CD and has deep experience in luxury and automotive, working with Porsche, Lamborghini, NBA and Hublot. Deeply immersed in Web3, Gaming and Racing. Henrik leads inside out community-driven projects. 

 Tao Legene Thomsen is the writer, speaker and co-director of Vice Media's Innovation Lab, created Coke's first NFT and spearheaded the heavily lauded digital activism project 'Backup Ukraine'.

"At STAN STUDIOS, we've built an incredible record of activating communities and working closely with cultural movers and shakers in Germany. While we've done campaigns with lots of views, we've learned that true brand transformation happens when communities become actively engaged. I'm excited to extend that offering globally with the world class creative capabilities of the new STAN co founders" Michael Kugler, founder, STAN Studios Stuttgart.