Stardust Sends Mixed Signals in Virulent New Spot for DC & CYRCLE

Led by Director Seth Epstein, the creative team at Stardust has just completed an innovative film, commissioned by DC Shoes for DC brand featuring Design/Graffiti and Art Collective CYRCLE. 

Created primarily for digital distribution, the campaign features two of DC’s sponsored Skaters and original designs by Cyrcle taken from the new product capsule designed in collaboration with DC Shoes.

“We’ve developed a short hand with the team at DC,” explains Stardust Managing Director Dexton Deboree, “finding unique and evocative ways to craft films that showcase their stellar product, the culture of their brand and the community of loyal fans it serves. That’s not always an easy, three-part task. But with the great team at DC and synergies between us, it’s been both fun and very rewarding. Inviting Cyrcle into that dynamic was explosive, invigorating and inspiring. Those dudes are full of talent and life. They were a very integral part of the campaign from the early stages of concepting into filming and through the final finished film.”

"After we met initially, we got to work brainstorming and putting together visuals that could tell the story,” adds Stardust Director Seth Epstein. “They had a specific narrative to get across, which is the infection of a virus. The CAMO pattern was a challenge to animate and bring to life at all different scales. Additionally, we had a practical skateboard with grip tape and a matching pattern on the bottom we needed to make using a vinyl. We wanted to film the skateboarding sequence in a way that our audience would resonate with, while being non sequitur and glitchy in the edit and working for the virus animation.”