Step Inside the Timeless Seduction of Lenny Kravitz’s 'Honey'

ProdCo’s Diana Kunst directs a stunningly expressive music video for Lenny Kravitz's new single 'Honey'. Shot on location at the late Pierre Cardin’s personal residence in Nice, France, the video is a testament to the collaboration between Lenny and Diana, capturing both the essence of his music and her artistic style. 

In 'Honey,' Diana Kunst leans into spontaneity, letting improvisation guide the production. With no strict script to adhere to, they played music loudly, danced freely, and let the energy of the moment steer the narrative. The piece embodies the joy of being fully immersed in the present, as each frame feels fresh and unscripted, capturing the excitement and lightness of simply being playful. 

The film contrasts bold primary colours - especially in Lenny’s wardrobe - with the natural blues of the sky and sea surrounding the Pierre Cardin house, heightening the aesthetic impact of each frame. Drawing inspiration from the photography of Helmut Newton, Robert Mapplethorpe, and Madonna's SEX book, Diana sought to capture the confidence, sensuality, and lightness of Lenny’s persona. Her vision juxtaposes romanticism with bold, fashion-forward statements, crafting a tapestry of imagery that dances between desire and daring.

Close, intimate shots create a personal connection between the artist and the viewer. With minimal crew and natural lighting, the improvisational approach gives the production a sense of freedom and exploration, reflecting the uninhibited energy of the shoot.