Subway ANZ Unwraps New ‘Eat Fresh. Feel Good.’ Brand Platform
An evolution of the brand’s iconic Eat Fresh philosophy, Subway director of marketing for Australia and New Zealand, Rodica Titeica, said Eat Fresh. Feel Good. was their “north star” for 2024: “Subway ANZ has been on an exciting transformation to deliver Eat Fresh. Feel Good. – a brand platform anchored by that unmistakable feel-good sensation you get when you fuel your body with better-for-you food.
“However, Eat Fresh. Feel Good. is more than just the feeling you get when you eat Subway.”
“Eat Fresh. Feel Good. represents our commitment to delivering a feel-good experience across everything we do, from the quality of our food to the restaurant experience, the way we engage with our guests, our fresh approach to partnerships and everything in between.”
Directed by award-winning director Mitch Kennedy, Sub-Hoppers follows an epic green and gold feel-good procession of the nostalgic bouncing inflatables, soundtracked with “Dreamer” written by Roger Hodgson and Richard Davies.
Publicis Worldwide executive creative director Ryan Petie said the unveiling of Eat Fresh. Feel Good. had been a two-year journey: “For a brand with freshness at its core, it’s imperative that we continually seek a fresher way of looking at the convenience category.
“We have been working to the Eat Fresh. Feel Good. brand ethos since partnering with Subway in late 2021, ensuring that people understand Subway makes you feel good not only from the food, but the entire experience.
“Sub-Hoppers delivers a beautiful, simple visual metaphor for the feeling we get from eating Subway and signals the start of a joyous new era for the brand.”
