Take Charge of Your Taxes in RSM US Accounting Campaign

Tax Season is fast approaching and without large in-house tax departments, middle-market companies often face difficulties. Like the rest of the world, business leaders of large and mid-size companies in the US and Canada face anxiety-riddling challenges due to economic volatility, inflation, banking crises, workforce demands, and endless cyber threats and technology changes requiring digital transformation. 

Now, RSM US LLP, the nation’s fifth-largest accounting firm and the leading provider of assurance, tax and consulting services focused on the middle market, announces a new, brand campaign, 'Take Charge of Change.'

Developed in partnership with independent, integrated, full-service marketing agency, Luquire, the 30-second spot encourages viewers to take charge of change with RSM’s proven advisors who leverage deep industry experience and the latest technology to bring forward-looking, valuable insights to middle market companies.  

The brand launch portrays a new visual identity that reflects the brand’s ambitions to reflect a unified, modern global organisation. The look evolved to include new portraiture, patterns, visuals, and colour-palette creating the necessary framework for consistent expression across member firms worldwide. 

“RSM is a powerhouse of collaborative innovation for middle market companies. ‘Take Charge of Change’ recognises the like-minded go-getter ambitions of businesses across the US and Canada, by taking charge of the changes in our world and supporting confident business decisions.” said Glen Hilzinger, chief creative officer and Partner at Luquire. 

The highly targeted campaign is now live globally across CTV, digital video, publisher direct, display, audio Spotify, and social.