Target Celebrates the Unifying Power of Play in New Captain America Campaign

To promote its super hero gear for Marvel’s 'Captain America: Civil War,' Target, along with 72andSunny, have released a campaign highlighting the unifying power of play.

The campaign, 'When Super Heroes Divide, United We Play,' which will air on broadcast and online, includes a 30-second spot that follows a group of friends suited up as Black Panther, Falcon, War Machine, Spider-Man, Winter Soldier, Black Widow, Captain America and Iron Man, in a game of tag through a futuristic playground. Just as mini-Captain America closes in, the school bell rings and masks are removed to reveal Iron Man, a young girl, challenging the boy in a race to class.