Team One Injects Raw Power into Awe-inspiring Lexus Reveal

Team One has created an intense & awe-inspiring reveal spot for the Lexus GS F, which was presented at the Detroit Motor Show in January. 

The reveal was directed by Polynoid, executed and animated at Woodblock and Blacklist served as the production company.

Directors Polynoid, commented: "From a creative point of view, premises were almost too good to be true - it was one of those briefs we've always been waiting for to come in for Polynoid. So first of all kudos to Team One for pushing through such a bold concept. The challenge for us then was developing and refining the story in a way that it would work as a film and finding a concept for the transformations to fit to the concept, ideally without resembling something we've seen before in this kind of commercials. The main technical challenges I guess were about handling the CAD data for the car, especially when it came to building the effects on top."

Lexus - Genesis from Polynoid on Vimeo.