The Berry, KODE and Monster Energy Craft VFX Films to Launch New Zero Sugar Drinks

0% sugar, 100% percent AWESOME...

​Directed by The Berry Boys, produced by KODE Media and The Berry taking on Post-Production, together, they worked on creating all computer-generated assets for this scroll-stopping campaign to launch Monster Energy’s brand new ZERO SUGAR flavour. ​

The Berry Boys collaborated with six Monster athletes to direct tailor-made VFX films that not only embody Monster as the iconic drinks brand but also encapsulate the unique sporting world of each athlete. Each film features a global Monster superstar, from skateboarders to surfers, and include; Aurélien Giraud, Sam Pilgrim, Maud Le Car, Tai Woffinden, Romain Febvre and Ben Wallace.​

The Berry’s post-production team created captivating VFX and CGI visuals that are centred around Monster-themed elements. A diverse array of VFX and CGI techniques were utilised and tailored to each film. Seamlessly-integrated 3D, 2D, design along with using alternative animation methods helped develop a stunning array of visuals.

​The films showcase awesome visual effects like; Monster Zero CGI cans, levitating dirt bikes, a colossal speedway rider brought to life through motion capture, arcade-style monster power-ups and coins, gigantic drones delivering Monster crates, a gun capable of shooting graffiti murals, and ‘Arrival’ style floating surfboards in the sky.​

The VFX magic came to life using Cinema4D for intricate 3D modelling, animation and overall heavy lifting. Redshift was used for lighting, texturing and rendering, with Adobe After Effects used for the main 2D composting.​

About The Berry & The Berry Boys:

The Berry is a London-based Creative Production Studio, that creates live action and animated content, TVCs and films, with tech-driven methods. The Berry develops, builds and produces bold, award-winning creatives that combine live action, 3D, Animation and visual effects to visualise stand-out creatives. The Berry has since gone on to launch The Berry Boys. A company that focuses exclusively on Burnham and Robson’s VFX/CG/Live Action filmmaking. The Directing Duo create action-packed adverts, which are powered by The Berry’s in-house production and post-production teams.