The Corner Channels Gizmo & The Gremlins for Beagle Street

A new campaign to change the way life insurance is perceived by younger generations launches today for Beagle Street, which has been created by The Corner, London.

Premiering today, Beagle Street is an online life insurance company which aims to engage a new generation of consumers with the ‘Life Insurance. Reborn’ campaign.

The TV ad, which will also run during X-Factor this weekend, is fronted by an undeniably cute character who embodies this new approach to life insurance. The current experience is characterised by a scary and beastly monster, indicative of the daunting challenge facing most consumers. ‘Life Insurance. Reborn’ will run on TV and online, and is targeted to those who are looking to make a life changing decision in regards to purchasing a home, getting married or having children in the near future.

Beagle Street exists to make life insurance more accessible for people who want cover, but find traditional companies confusing, intimidating and expensive. The Corner, London has created the ‘Life Insurance. Reborn’ campaign for this new brand positioning. To incorporate Beagle Street’s new simple, friendly and affordable insurance The Corner London has created 30s TVC, digital advertising, new brand logo, visual language and website designs for the new brand positioning.

The campaign is set to educate younger generations as The Corner’s research finds that less than 50% of people in the UK have life insurance cover, and 96% of those that do have cover do not understand exactly what they are covered for. From researching the right plan through to understanding the contract, it can be confusing and complicated for the first-time user.

Beagle Street allows consumers to take out, update and access their policy at any time - there is no need to even visit the doctor. All account specifics are submitted and completed online and Beagle Street ensures policies are safe there are no problems with loss or security. 

Matthew Gledhill, Managing Director of Beagle Street, said “We want to shake up the life insurance industry by offering people a new alternative. We believe the new campaign helps to deliver on our brand values and demonstrates what we are about.”

Neil Simpson, founding partner, The Corner London said, “There are so many barriers to life insurance at the moment, hence the need for a simplification. We believe the campaign is altogether very un-life insurance. In a good way.”