The Guardian Shares America's Embrace of Change Ahead of 2020 Presidential Inauguration

Uncommon unveils its second tactical print this week, this time for The Guardian – a continuation of the brand message it created last year, ‘Hope is Power’, but this time focussing on Kamala Harris.

The print ad ran in today’s Guardian paper, ahead of the historic US inauguration, where Joe Biden and Kamala Harris get brought into office – and Donald Trump will be leaving the White House.  

The message reads amongst a striking yellow background accompanied by a passionate shot of the new Vice President:

1920 An American woman can vote.

1952 An Asian American woman can vote.

1965 A Black American woman can vote.

2021 A Black, Asian American woman can win.

Hope is Power.

The Guardian.