The SHOUT Group Promotes Trio to Lead FCB SHOUT
The SHOUT Group, the Malaysian-owned and operated advertising holding company, has its sights firmly on future success by making not one, but three well-deserved promotions: Syahriza Badron as managing director, Wang Ie Tjer as executive creative director, and Jamie Tan as general manager. Along with Shaun Tay and Ong Shi Ping, the co-owners of The SHOUT Group, they will form the executive management team of FCB SHOUT, the group’s creative agency.
As FCB SHOUT’s new managing director, Syahriza Badron will spearhead the agency’s business growth, act as the agency’s key representative within the Malaysian advertising industry scene while maintaining her current responsibility of leading FCB SHOUT’s brand management team. Formerly the agency’s general manager, Syah has been with FCB SHOUT for eleven years and has since risen the ranks thanks in part to her stellar new business performance, with over 50 new business pitches won in the past three years along with personal accolades such as A+M’s Account Person of the Year in 2021 and Agency Leader of the Year in 2023 along with being named as one of MARKETECH APAC’s Empowered Women of the Year in 2023. As a hands-on, always-on business lead, Syah is the embodiment of FCB SHOUT’s ‘No Plan B’ culture and is a frequent contributor to various marketing publications, providing strong views on cultural and digital marketing. She is also currently serving as a council member of the Malaysian Digital Association.
Taking the creative reins as executive creative director is Wang Ie Tjer, or Tjer as he prefers to be called. A copywriter by craft, Tjer’s past six years with FCB SHOUT has heralded the organisation’s transformation from a gutsy challenger agency to a true champion of Malaysian creativity. In his previous role as Head of Creative, he steered FCB SHOUT to winning over 300 marketing and advertising accolades at the MARKIES, Dragons of Asia, Mumbrella Asia, Marketing Excellence Awards, APPIES, Campaign Asia’s The Work, Creativepool’s Annual, Kancil Awards, EFFIES Asia Pacific, EFFIES Malaysia, SHOTS Asia Pacific, Malaysian Digital Awards, AdStars, MAA Globes, AdFest while also winning Malaysia’s first gold at the 2024 Southeast YouTube Works Awards. As one of the country’s brightest young creative talents, Tjer has represented Malaysia on the judging panels for AdFest, Dragons of Asia, CreativePool and of course Kancil Awards, where he served as a creative council member in 2023. Never one to shy away from speaking his mind, Tjer’s thoughts on creativity and advertising can be read in many of the region’s leading industry publications.
Having completed nine years with FCB SHOUT, Jamie Tan will move up from her role as Head of Operations to assume the role of General Manager of the agency, ensuring that the internal machinations of running a thriving company remains on point to support its growth and ambitions. A HR professional by trade, Jamie has also risen through the ranks during her tenure with the agency, taking on additional responsibilities that include financial management and culture-building. Amongst her many efforts to foster greater well-being for her colleagues include revamping the agency’s medical programme to cover families of staff whist also widening its coverage to in additional benefits in optical benefits as well as annual health checks. She also led the initiative to make every Friday a ‘Work From Wherever’ day, effectively allowing employees greater flexibility in their weekly working arrangements. An advocate of creating opportunities for first-time jobseekers, Jamie recently led FCB SHOUT to win Gold in Talent Bank’s 2024 Graduate Choice Awards, with the agency named as the ‘Champion in Advertising’.
The trio has been key in FCB SHOUT’s rise to becoming Malaysia’s leading owner-operated agency with three back-to-back-back wins as A+M’s Overall Agency of the Year in 2021, 2022 and 2023, Campaign Asia’s Malaysian Creative Agency of the Year in 2023, APAC Agency of the Year at the Dragons of Asia in 2021, APAC Agency of the Year at the APPIES 2022 along with Malaysia’s Agency of the Year in 2023.
Shaun Tay and Ong Shi Ping, the co-owners of The SHOUT Group, praised their elevation, “When we bought the agency back in 2018, we had already set in motion our vision to create a sustainable, highly regarded creative agency that would serve as the right partner for our ambitious clients, and we knew that could only be realised by having the right leaders on board. We wanted people with a point of view and the gumption to materialise our lofty goals. Syah, Tjer and Jamie represent what we stand for, and to have been fortunate enough to help chart their growth over the years has been a true joy and one that we personally feel is our crowning achievement."
