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There's No Feeling Like Relief in DDB Argentina's New Volkswagen Ad

13/12/2016
PR Agency
Los Angeles, USA
222
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The 90-second spot is directed by Rodrigo Garcia Saiz

Los Angeles-based Central Films North’s award-winning director Rodrigo Garcia Saiz discovers a shared satisfaction unlike any other in the highly relatable spot “Toilets” for Volkswagen, out of DDB Argentina.

The :90 spot finds various individuals on a mad dash to the restroom, desperately dodging any obstacles in their way, including cutting a line of elderly folk and settling for less-than-ideal facilities.

The stylised slow motion heightens the gravity of the ‘emergency’ situation any person knows all too well, with the individuals scrapping all social norms in their frenzied state. The spot closes with a single relieved man getting back into his VW Cross Up to resume his road trip.

Check out the spot below: 

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