This 3D-Printed Plant-Based Steak Redefines Everything

TELEVISOR loves to be where patterns are broken, and it brought the team the Clio Award for animation. While modelling the cow TELEVISOR had to pay attention to be accurate to the client's reference which was a specific muscular, farm type of cow.

Compositing this project was a pleasurable journey for the team as it included matte painting, 3D elements, and colour grading kept in a style of Wes Anderson’s movies. The overall effect is consistent in its aesthetic.

Together with Ariel Pridan (Paradiso Filmmakers), and the directors Noam Sharon and Tal Rosenthal, TELEVISOR made a commercial that instantly pulls you into the universe of Redefine Meat and stays with you for a long time.