This Healthcare Company Uses Real Stories to Honour Staff Commitment

Life is full of decisive moments, instances that test us and define our path. In these crucial moments, having the right support can make all the difference. OSDE, the number one prepaid healthcare company in Argentina, presents its new campaign, 'The Moment of Truth,' developed in collaboration with Zurda Agency.

This campaign is based on real stories, highlighting authentic life narratives that reflect the unwavering commitment of OSDE's staff, not just the doctors, but the entire team of professionals with each of their members. Through cinematic content, the campaign directed by Augusto Gimenez Zapiola emphasizes that in the most difficult moments, health and the support of people are the priority.

Diego Gueler Montero, CCO of Zurda Agency, comments, “To create this kind of idea, you have to work as a team with the brands because you need to research a lot, and that involved a great effort on the part of OSDE. It’s very nice when you can break the barrier that divides the client from the agency. It was the most emotional process of my career, and I am proud of the result we achieved. And this is just part of it; there’s much more to come.”

With this campaign, we connect deeply with what OSDE offers: a comprehensive service that accompanies you in the moments that shape life.

“Authenticity sets the pulse of our time. At OSDE, we feel that self-referentiality lacks objectivity, so we decided to ask our partners what OSDE represented in their lives, and this is what they responded: You are present in significant moments of my health and my loved ones. Based on these premises, we developed, along with the brilliant teams from Zurda and Argentinacine, a task of pure alchemy: transforming a rational diagnosis into stories that, through emotion, raise awareness about the importance of being present at the moment of truth,” states Cristian García Sarubbi, director of communication and human development at Grupo OSDE.

From the agency's perspective, it was established from minute one that real stories needed to be told. Thus, in collaboration with OSDE, they contacted those individuals who had marked a story for the company. Communication was successfully established, allowing for conversations and validation of their accounts, making them an essential part of the idea. This collaborative and investigative approach was key to creating this campaign.

The authentic stories drawn from real life not only depict a moving narrative but also enable OSDE to connect more deeply with its members, demonstrating that, in moments of truth, OSDE's support is a fundamental pillar.