This Presentation Software Uses AI to Turn Social Posts into Pitches

Everyone has big ideas, but getting started on them is often the hardest part – in fact, 92% of people who have a big business idea never turn it into reality. One in 10 say it's because they didn't know where or how to get it going.

That’s where Pitch comes in. Pitch is launching #ThinkItPitchIt, where they assembled a control-room to respond to people who share their ideas online with ready-to-go Pitch decks for their ideas - getting them one step closer to making their ideas happen. Through social listening, Pitch has been keeping an eye out for compelling ideas people share online across Twitter, LinkedIn and TikTok – including Ryan Reynolds. Ideas they’ve responded to include:

From @VancityReynolds: “Did Dogpool save the day? Note a chance in gremlin hell. But she IS currently causing the Disney plushy merc department nightmares. Coming with the movie, Summer 2024.

-Pitch response: “Ok, hear us out @VancityReynolds… We made a Pitch deck for Dogpool. It’s hard to imagine a studio saying no to this.”

From @ric_arthur: “Startup idea: Fireworks/crackers that are in-audible to dogs.”

-Pitch response: “Woof Works: Dog-friendly fireworks that bite without the bark.”

From @alexgarcia_atx: “I’m so tired of interview based podcasts. Same questions. Same stories. Need more podcasts that feel like I’m in the middle of a creative brainstorming session.”

-Pitch response: Timewarp Debates: A new podcast in which each episode features experts or enthusiasts arguing from the perspective of different time periods.

The decks are being made by a team of copywriters, designers and art directors from across FCB NY, FCB Toronto and FCB Chicago, who are using Pitch’s AI Generator and hundreds of professionally designed templates to create these decks in real time, within a few hours.

Aside from helping these people get in front of real investors and brands to make their idea a reality, the campaign will help solve Pitch’s biggest challenge: getting people off their “Google and PPT” auto-pilot, and considering working off a new software that’s built to help them get started on their ideas.

“'Think it, Pitch it,' isn't just about presentations, it's about realizing the potential of every idea, and I think that's the core of what Pitch stands for. It's our way of tackling one of the biggest hurdles out there – getting started. It's about bridging the gap between imagination and execution. By helping people get a jump-start on their wildest ideas in a fun way, we want to empower them to follow through with more of their creative endeavours. 'Think it, Pitch it,' is our way of saying that Pitch is more than just a presentation tool; it's a creative partner that understands and supports your journey from the very first step. And we're here to make every idea visible and viable.” said James Jacoby, communications and social strategist, Pitch.

“When Pitch asked us to help them relaunch their product in the US, we immediately knew that traditional advertising was not going to cut it. We needed to do a clever product demo to get Pitch into the hands of more people, because with so many beautifully designed deck templates, people can easily sell whatever’s in their heads with an instant kickass Pitch deck. And that got us thinking – the biggest idea generator of all is the internet. So, we decided to surprise and delight people who tweet out an amazing idea – with a Pitch deck to bring it to life.” said Ida Gronblom, ECD at FCB NY.