Tim Horton's Enters the Metaverse with Roblox to Celebrate National Coffee Day

Tim Hortons is celebrating National Coffee Day by stepping into the Metaverse for the first time with a new Roblox game and launching the sale of the limited-edition Tims Run Club apparel.

The Tims Speed Run challenge is now available to play on Roblox. The one-of-a-kind obstacle course brings you through a world populated with mountain-sized Tims coffees and donuts. Players are challenged to race through the course and pick up the best Tims Speed Run time while carrying a tray of Tims, hopping across spinning donuts and bagels, dodging Timbits boulders, and picking up golden coffee beans for bonus points. Developed in partnership with Roblox and Media.Monks, this unique course will be available to play for Roblox users globally for the next month.

The Tims Run Club: Tim Hortons is also celebrating National Coffee Day in style with unique and exciting opportunities for guests to enjoy Canada's favourite coffee and a classic pastime – the Tims Run. In honour of the millions of Canadians who make a daily Tims Run before work, at lunch, or on the way home, Tim Hortons is releasing an exclusive, limited-edition Tims Run Club apparel line, now available. * Based on QSR/coffee shop surveys of coffee (06/2022)

"Our Double Double-inspired merch drop last year on National Coffee Day was extremely successful – each drop sold out within minutes. This year, we wanted to lean into a pastime our guests coined themselves – the Tims Run," says Hope Bagozzi, chief marketing officer at Tim Hortons. "We created the Tims Run Club – the only run club where no running is involved. Our exclusive Tims Run Club merch has clever little features like the insulated pocket on our premium windbreaker to keep your breakfast sandwich warm. There's also elbow padding on the left arm for maximum comfort when resting your arm out the car window while going through the drive-thru. And we've also double layered the left sleeve of the premium windbreaker for extra weather protection on our cooler Canadian mornings and nights going through the drive-thru."

The full lineup of limited-edition Tims Run Club merch includes:

• Premium Tims Run Windbreaker with elbow padding for drive-thru comfort, a double layer left sleeve for weather protection, an insulated kangaroo pocket to keep your Tims goods warm, and an easy to access phone pocket
• A vintage-inspired Classic Tims Run Club Windbreaker that is wind and water resistant to keep you fresh during all your Tims Runs
• A Tims Run Club sweat-wicking five panel hat in classic Tims red
• A jersey cotton long sleeve Tims Run Club shirt to keep you cozy
• Always Fresh™ Tims Run Club slides in classic Double Double ™ brown
• Tims Run Club socks that pair perfectly with the Tims Run Club slides
• Tims Run Club sweatbands and wristbands that go with any Tims order

Ordering is now open to all Canadians here. 

National Coffee Day app challenge: Tim Hortons guests can also celebrate National Coffee Day all week on the Tim Hortons app with the National Coffee Day challenge. Order three different coffee-based beverages during the week and earn an extra 50 Tims Rewards points!