Tina Goes International in Surreal Spot for Technology Company Wise

Wise, the global technology company, has unveiled a new brand line and creative campaign.

The new campaign – using the brand line Your Money Anywhere – was devised by London-based agency, BigSmall.

“Sending money across borders should be as easy as sending an email. Yet too often it's an expensive, burdensome and frustrating experience,” said Cian Weeresinghe, chief marketing officer. “Wise has a vision of a world in which money has no borders - in which it moves instantly, conveniently, transparently and, eventually, for free. It’s a world in which you can move and manage your money freely, a world in which it’s Your Money Anywhere.”

Wise is a global technology company, building the best way to move and manage the world’s money. As of the last financial year, Wise has more than 10 million customers worldwide. It is one of the world’s fastest growing, profitable tech companies and is listed on the London Stock Exchange.

The new TV, digital and OOH campaign introduces the ‘Your Money Anywhere’ idea and stars Tina, who is called upon by her son to send Euros overseas.

A voiceover explains “with Wise, Tina can spend and send money in other currencies,” before adding “Tina’s gone...INTERNATIONAL!” We then see Tina ‘going international’ as she stars in a Bollywood movie, pummels a mascot in Japan and whips up the crowd at a Brazilian party.

As she moves through the scenes, we see Tina celebrating in Indian Rupees, Japanese Yen, Brazilian Realmand many more of the currencies she’s able to use via the Wise app. The ad concludes with Tina back at home, hitting Send to forward the Euros to her son.

The campaign was shot by Kinopravda’s Luka Kostil, through production company Caviar. The campaign launches in Australia this month.

Matt Edwards, partner at BigSmall said, “When companies of Wise’s stature choose us from a crowded agency marketplace, it’s a great endorsement of our differentiated model. We hope Tina encourages many more millions of people to go international with Wise.”