Tito’s Handmade Vodka Taken on Another Iconic Ride with 'The Spokescart 2.0'

Tito’s is defying the category with no spokesperson at all, but rather an iconic bar cart that is designed to show up in all the right moments. The campaign builds upon last year’s official introduction of The Spokescart, and shows off four new occasions for when the good gets great. You can check out the four spots below that are running on social, CTV and OLV this year.

After Hours with Tito’s: Taking things offline is good. Shaking cocktails offline is great.

New Neighbors with Tito’s: Lending a screwdriver is good. Sharing Screwdrivers is great.

Pregame with Tito’s: Manis are good. Manis and ‘tinis are great.

Watch Party with Tito’s: Cheering on your team is good. Cheersing to a win is great.

The 2023 Spokecart campaign was a beloved success. You may recall that they rolled out four ‘occasions’ to enjoy Tito’s in the bathtub, around a campfire, at the dog park, and by the pool. On Facebook and Instagram, The Spokescart’s videos became some of the brand’s most engaging ads, and were amongst the highest in average video view time. Across OLV and CTV, The Spokescart campaign delivered the strongest video lift percentage compared to the prior two years.

As Arts & Letters’ creative director, Lillian O'Connor, shared:

“One of the most rewarding experiences in getting to revisit ‘The Spokescart 2.0,’ is that we continued to explore and develop a very lovable character. Creatively, it’s challenging, but so gratifying to develop a personality for a brand and continue to dive into the details on how to establish its full identity. We found ourselves pontificating for hours with very important questions like…CAN The Spokescart speak? We think so. Does it dance? Absolutely. We hope The Spokescart helps Tito’s stand out in the category for years to come.”