Tool Signs Director Ava Berkofsky

Creative production partner Tool has announced the addition of Ava Berkofsky to its vibrant roster of directors. Berkofsky (they/them), an award-winning cinematographer and LGBTQIA+ voice, has applied their signature visual style to features (The Sky Is Everywhere), television (HBO’s Insecure, Bel-Air), documentaries, and commercials.

Having shot campaigns for Nike, Etsy, and Google, Berkofsky has also helped create visual identities for Apple, A24, Amazon, Netflix and Hulu. Ava has also lensed a number of film-based art projects with exhibitions at MoMA, Brooklyn Museum, and The Armenian National Gallery.

“We are so excited that Ava is taking the next step in their commercial directorial career with us,” said Nancy Hacohen, managing director at Tool. “Ava is an outstanding filmmaker, and we’re looking forward to helping bring their unique voice and style to brands searching for a strong visual storyteller.”

Ava’s directorial debut was for HBO’s comedy/drama TV series Insecure, which was nominated for an Emmy. They have also been nominated for three other Outstanding Cinematography Emmy’s for Insecure. Tool will represent Berkofsky’s commercial career in the USA, effective immediately. 

“Growing up in a family of filmmakers, my first language was learned by telling stories with a camera,” said Berkofsky. "I’m excited to use a lifetime of experiences to capture unexpected emotions, showcase intimacy, create humor, and discover real beauty to elevate stories and brands. Berkofsky added: "Tool has an incredible reputation for being home to the industry's best filmmakers, and I’m thrilled to work with them to make powerful and effective commercials."