Toyota Debuts Inclusive Motorsports Campaign during the NASCAR Daytona 500

Toyota’s latest campaign, ‘Part of Something Greater,’ debuted during Sunday’s NASCAR Daytona 500 Race featuring three thrilling new TV spots. With this creative, Toyota aims to share the message of inclusion, particularly aiming to expand the audience beyond Motorsports fans. The spots below, ‘Perks,’ ‘Sisterhood of Speed,’ and ‘Orientation Day’ all feature celebrated Team Toyota athletes.

A Toyota “first,” the ‘Sisterhood of Speed’ ad spotlights all female Team Toyota drivers and Olympics/Paralympics athletes together in one spot. Team Toyota athletes Isabella Robusto, Toni Breidinger, Alexis Dejoria, Melissa Stockwell, and Alise Willoughby are featured in ‘Sisterhood of Speed.’ These empowered women inspire viewers to experience the thrill of the race. They all filmed at the track together, and for many, it was their first time meeting each other. 

‘Orientation Day’ (:60) featuring Martin Truex Jr., Isabella Robusto, Ryan Tuerck and J.R. Todd.

‘Sisterhood of Speed’ (:30) featuring Isabella Robusto, Toni Breidinger, Alexis Dejoria, Melissa Stockwell, and Alise Willoughby.

‘Perks’ (:15) featuring Fredric Aasbø.

The ads were created by Saatchi & Saatchi and directed by Kit Lynch Robinson.