Tracksuit Appoints UK Country Manager and Head of Insights

Tracksuit, the company powering success for hundreds of modern consumer brands with beautiful, affordable, and always-on brand tracking, has announced two new senior appointments as part of its growing UK leadership team.

Having spent the last 12 months validating Tracksuit’s market fit in the UK, Dan Fleming has been newly appointed as UK country manager. With a successful career in venture capital, he brings a deep understanding of growth strategies for challenger brands.

Leanne Tomasevic also joins the team this week as Tracksuit UK & US head of insights. Leanne has a distinguished career in research and insight, bringing a wealth of knowledge of brand, communications and audience strategy for global and domestic brands. Leanne was previously a key figure at Instinctif Partners Communications Group, where she served as the global head of brand and marketing.

Matt Herbert, co-founder and co-CEO of Tracksuit, commented, “With Dan’s extensive experience and understanding of the UK market, I’m confident he makes the perfect leader for our growing UK team, as well as the ideal champion for our distinctive offer of actionable, always on brand insights. Alongside Leanne’s vast expertise and leadership in brand strategy and market research we expect this next year to be pivotal in the development of our UK and US insights offering. Together, they head up a formidable team to lead our next phase of growth across the Northern Hemisphere.”

“Our goal is to reshape the future of marketing and market research by making it easier and more affordable to understand your brand health than has traditionally been offered by the competition.”

Fleming will lead Tracksuit’s ten-strong London team, which officially launched in the UK earlier this month. Since it was founded in 2021, Tracksuit has achieved rapid growth, first in New Zealand and then across Australia, due to the accessibility of its pricing and intuitive dashboard. 

The company’s online dashboard provides always-on brand tracking for marketers to access real-time brand performance against competitors. Earlier this year, Tracksuit secured £10.5 million in funding to accelerate its growth across the Northern Hemisphere. Clients include Allpress Espresso, Wasabi, Bondi Sands, Moju, MyFitnessPal and Steve Madden.