Trae Young and Anthony Edwards Help Sprite Ditch the Green for Bottle Rebrand

Tony Yacenda directs the latest work for Sprite, a quick-hitting, visually surrealist spot featuring NBA stars Trae Young and Anthony Edwards. Tony skilfully honours the metronome, constructing a comedic timing that serves as the spine of the film. 

Created for Sprite’s bottle rebrand, the spot showcases Tony’s expert ability to pull authentic performances out of non-actors, playing to Trae and Anthony’s natural strengths and charisma. Tony even pays homage to the old Drake ‘The Spark’ Sprite commercial as Anthony’s face disassembles while standing in a recording studio. 

With eye-popping visual effects, a quick cadence, and a perfectly casted duo, the spot is effortlessly fun and, after over 60 years of Sprite’s green bottle, certainly does justice to the new bottle rebrand.