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Trainline Stops You Travelling to the Ends of the Universe for a Good Deal

16/08/2024
Advertising Agency
London, UK
163
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Trainline focus on value in its latest campaign from Mother

Trainline is home to the cheapest same-day train tickets. No matter how hard you look, you’ll be unsuccessful in finding them cheaper. But if you do, they’ll refund the difference. The latest campaign for Trainline tells stories about this.

We see people going to the ends of the universe to find such bargains, only to discover that they exist in your pocket, on your phone via the Trainline app. In the two films, we see the efforts of interplanetary space exploration in ‘Mars’ and hunting through an underground cave system in ‘Oracle’, which are both unable to find a cheaper same-day train ticket. The radio ad tells the story of an unsuccessful bid to discover cheaper same-day train tickets in an archaeological survey.

Elly Collingwood, brand director of Trainline said, “Thanks to the Trainline ‘Best Price Guarantee’ we’re pretty sure that customers won’t be able to find cheaper same-day train tickets than they would in the Trainline app. In our latest campaign, we’re showing people (literally) going to the ends of the universe. Rest assured if they do find cheaper same-day train tickets, we’d happily refund the difference.”

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