Transamerica Helps People 'Write Their Next Chapter' with Poetic Pop-Up Ad

Insurance company Transamerica has launched its first brand campaign from new creative agency of record gyro.

The integrated campaign, entitled 'Write Their Next Chapter,' seeks to help financial professionals ensure that their clients take the necessary steps today to better manage their health costs in the future.

While many financial companies tend to focus on “Financial Wellness,” no one is making the connection between finances and healthcare costs, despite the two being inextricably linked.

The 30-second TV spot uses multiple literary devices – from pop-up books to rhyming narratives – to illustrate all the ways that financial professionals can bring a Wealth + Health strategy to life, so their clients can live long, rewarding lives.

The campaign team worked with acclaimed production company - ATK PLN - to direct the spot, which features a fictional financial advisor appearing across a collection of quick-cut vignettes.

Other campaign elements include OLV, Print, Digital Media and Social. The campaign is currently running nationwide through June 30, 2019.