Uber Lets You 'Earn Like a Boss' in Latest Campaign

9-5 jobs don’t work for everyone. They don’t let you start and stop work when you need to, whether it’s going to pick up your child at school, making that last minute audition, or working around your schedule. Ridesharing services like Uber provide true minute to minute flexibility.  

Uber drivers have the solution: be your own boss, and earn like one.

For those worried about being able to make your own hours, or worried that whatever the gig, the juice won’t be worth the squeeze, some standout Uber drivers are here to put your mind at ease. For 13 years, savvy gig workers have turned to Uber as the best way to earn extra income on their terms — choosing when and where they earn. With Uber, you’re the boss. It’s time you start earning like one.

The rideshare and food delivery company’s latest campaign, titled 'Earn Like a Boss', developed by Johannes Leonardo, features a host of endearing short-form video spots that show you the real people behind the wheel. The work features 10 active Uber drivers from across the country who share how their experience with Uber solves the problems that people often complain about. The selfie-style videos offer a glimpse into the life of an Uber driver and the freedom that comes with being your own boss. 

The spots feature real and organic conversations around everything from product features to video games, resulting in final spots that represent a genuine cross section of the people behind the wheel. 

The campaign launches nationally today, April 26th on OOH, Audio, Social Media and through Media Partnerships until the end of the year. The work will also include in-language Spanish films.

“Who better to share the benefits of driving with Uber than those in the driver's seat,” said Zoe Kessler, Group Creative Director, Johannes Leonardo. “Our focus here was to offer a look into the lives of the drivers and the benefits of being your own boss and having the flexibility to earn on your own timeline.”

“Drivers and couriers are the backbone of Uber and our goal for this campaign was to tell their stories while encouraging others to sign up to earn on the platform and experience true flexibility,” said Nick Silver, the head of mobility marketing for the US and Canada at Uber.  

“We took a multi-pronged approach to casting the talent for this work, which enabled our team to build the narrative around the earners,” said Emily Senecal, senior creative producer at Uber. “We enjoyed taking the time to get to know the drivers who were casted. Their unique, fun and bright personalities allowed us to show the world authentic conversations.”