Unlocking Advertising's Sonic Secrets: Little Black Book and Eclectic & Bark Soho Launch 'Creative Notes' Series
Turn up the volume - Little Black Book is rocking out with Eclectic & Bark Soho on an exciting new series titled ‘Creative Notes: Conversations on music, creativity and advertising’. Hosted by Matt Cooper, CEO and Founder of Little Black Book, and Simon Elms, founding partner of Eclectic & Bark Soho, 'Creative Notes' will delve into the world of music's profound impact on advertising campaigns.
The series kicks off with a riveting conversation with two of McCann UK co-chief creative officer Laurence (Lolly) Thomson and executive creative director Regan Warner. McCann Worldgroup is an global advertising network with a long history of culture-shaping musical creativity, including 1971’s iconic Hilltop ad for Coca-Cola, which featured The New Seekers’ “I’d Like to Teach the World to Sing” and the unforgettable “Dumb Ways to Die” from McCann Melbourne in 2012. The McCann team in London has worked with the likes of Snoop Dogg and Katy Perry on the star-studded, earworm-y Just Eat campaign. Lolly and Regan share their insights and experiences at the intersection of music and advertising.
The series will first run as a video panel show on Little Black Book and will be made available on popular podcast platforms from Spring 2024.
Matt Cooper, founder and CEO of Little Black Book, comments, “Music has the power to elevate storytelling in advertising, creating a profound emotional connection with audiences. Through 'Creative Notes,' we want to unravel the magic behind some of the industry's most iconic campaigns.”
Simon Elms, founding partner of Eclectic & Bark Soho, added, "We are thrilled to join forces with Little Black Book in launching this podcast series. Music plays a pivotal role in shaping the identity of a brand, and this series will provide a platform for industry leaders to share their experiences and perspectives on the creative process behind integrating music into advertising."
