The new Defy commercial directed by Rob Malpage, in collaboration with Ogilvy & Mather Durban, features energy entrepreneur Siyabulela Xuza.
The commercial walks viewers through the journey of his success story, which fittingly reflects the brand's new ethos. The campaign invites the viewer to "Believe in Better" and strive for excellence, as Defy does.
You can also view a 'Making of' video below.