Veloretti Teases First e-Bike with Brand Identity and Launch Campaign

Amsterdam-based bike company Veloretti has teased the launch of their first electric-assisted bicycle in Europe with a brand identity and 20-second film developed by creative production studio Ambassadors.

With the product launch and full campaign film expected to launch in late May, for now, the CG-animated teaser film showcases the sleek, cutting-edge design of the latest hand-made Veloretti bike under the campaign name ‘It’s On’, and with products including Ace for men and Ivy for women. 

While e-bikes are often positioned for a male and more high-tech, gadget-inspired audience, the Veloretti E-Bike aims to pay homage to the rich heritage of European cycling, with a classic, connected e-bike that fits into their young, diverse customers’ lifestyle. 

Ferry Zonder, founder, Veloretti: “With our all-new Veloretti e-bike, we want to pack all the punch of a fully-connected model into our distinctive and timeless design philosophy. The bike has all the features to become the next big thing in city commuting. Ambassadors really understood and embraced that vision to create an identity and campaign that shows the product’s feature in a smart, stylish, and playful way.”

“This was my first project coming into Ambassadors, and it was a pleasure to receive such an open brief with the opportunity for us to expand on what we’re known for towards other elements like the website, in-store experience and social channels,” adds Justin Blyth, global head of creative, Ambassadors. 

“Various stages of lockdown impacted the project, not only in terms of the original live shoot in Portugal being canceled but actually that the design of the bike wasn’t able to be completed when we kicked off. Throughout production, we had various parts of the bike delivered as they were made for us to develop CADs, and we just remained in fluid communication with Veloretti to adjust the design as needed. And of course, we worked remotely almost the entire project, but we made it work!”

Curious cyclists can register for updates on the Veloretti e-bike here.