Verizon and Samsung Partner with DrLupo for Cross-Reality Gaming Activation

The arrival of the Samsung Galaxy S23+ made headlines last week with its low light Night Mode and gaming capabilities. To celebrate the offering of this model at Verizon, the brand along with creative partner R/GA, held a pop up, and one-of-a-kind gaming activation on February 4th with celebrity Youtube gamer, DrLupo. In the end, Verizon hosted 40K live viewers for the experience. The experience is available for viewing on YouTube. 

Supported by Verizon’s unmatched 5G network and expansive coverage, DrLupo streamed from a real-life campsite in the great outdoors while he hunted “campers” online. Viewers were able to vote on real-life and in-game scenarios to control the action.

For this to resonate with gamers, R/GA leaned into gaming culture and worked with in-house gaming experts to create the next generation experience.