Visa Invites Us to Reimagine India in Dynamic Brand Film

Visa has launched their new brand campaign 'Reimagine India'. The campaign captures the spirit of the new Indian who is progressive, boundary-pushing and wants to be unbound from anything that slows him/her down. As more and more people are becoming a part of this 'unbound revolution' (as Visa calls it), the new film reflects the essence of this change. As the new digital India is progressing into the future, Visa is making payments and lives simpler by reimagining the way the country pays.

This campaign, created by BBDO, is based on the platform for Visa in India: "You Reimagine India. We reimagine payments". The campaign is driven through a 360-degree approach that spans TV, OOH, social and digital mediums.

Manmeet Vohra, Head Marketing India and South Asia, Visa, said: "In this New Age Digital India, consumers, especially millennials, do not recognize barriers and want to use technology to lead a friction-less life. As a brand, Visa is an enabler. It is an enabler of dreams, promises and aspirations as it seamlessly molds into the unbound lives of progressive Indians and making them feel free, unencumbered and in total control by providing them reimagined payment experiences as they #ReimagineIndia."   

Josy Paul, Chairman and Chief Creative Officer, BBDO India, said: "Visa is creating a friction-less world of digital money so that people can go about their lives smoothly and without everyday payment interruptions. Our work dramatizes the brand's mission in the context of a new India that is re-imagining itself as it evolves and breaks from the past. The campaign is inspired by transformational stories of ageless progressive Indians today who are reimagining every aspect of life. Visa, embodies this 'unbound' spirit that's leading today's India Reimagined. So, while you reimagine India, Visa continues to reimagine payments," 

The #ReimagineIndia brand film is a montage of six situations that showcase the way progressive Indians are now redefining their life space and re-imagining 'their India' in their own unique ways. Each of these six individual situations also demonstrate, in the narrative, the way Visa is helping Indians meet their aspirations by giving them unbound, unencumbered payment experiences. From transforming public spaces to a beautiful canvas that tells a story, from reclaiming streets for citizens, to bringing nature closer through urban gardening for a greener environment and celebrating festivals more consciously without the noise, their unbound spirit is reimagining India in a myriad of ways. Visa embodies this 'unbound' spirit that's leading today's Reimagined India.