Vital Farms Helps Keep a Little Blue Social Media Bird Free

In light of a new bird-free free logo from a top social media platform…Vital Farms, Dentsu X and creative independent agency GUT Miami are responding to the little blue bird being free to continue to bring awareness to raising the standards of farm animal care, and to ultimately show how Vital Farms’ hens have access to roam outside.

Based on this past week's news, Vital Farms is taking over San Francisco with a series of OOH placements with one message, “Roam Free, Little Bird. Live The Way Our Hens Do.” These placements include a truck with a digital display that will drive around the city, along with projections, urban bus shelters and EV charging stations.

Vital Farms, known for their pasture-raised eggs, have always put their hens first by providing them with open pastures to roam. “Roam Free, Little Bird” further reinforces the pasture-raised lifestyle not only for hens, but for all birds. Even ones that serve as a logo.