Vivo and ESPN Broadcasts American Football from a Fan's Home

To highlight the speed and stability of the Vivo Fibre connection, the brand broadcast an American football game directly from a fan's home for the first time. In the action created by VML, Vivo and ESPN took the entire team to a fan's house to narrate the match live and show the best moments of the decisive game of the American Championship this Sunday (21st).

"Vivo Fibra is the most popular broadband internet service in the country. And this unprecedented initiative reinforces that Vivo offers the best possible experience in different situations, whether to enjoy the game or broadcast to the whole of Brazil", comments Marina Daineze, Vivo's brand and communications director.

"This action innovates as a media and content format, showing all of Vivo's speed and differentials live in a way that has never been done before," adds Sleyman Khodor, VML's chief creative officer.