Vodafone Encourages You to Get a Better Deal for Your Broadband

Vodafone has launched ‘The Great British Broadband Switch’, a new multi-channel campaign to help people get a better deal for their broadband.

The campaign, created by Ogilvy will run across TV, YouTube, Out of Home, Display and Social. It targets consumers currently considering providers who use the Openreach network including BT, EE and Sky, highlighting that they can get the same reliable full fibre broadband for less – with BT customers making the biggest saving of over £200 on average.

Maria Koutsoudakis, brand director, Vodafone UK said, “With the recent changes in the market we saw a unique opportunity to be bold in our communications and to tell consumers we know that they want. We wanted to leverage the brand equity that big incumbent brands have built and inform our customers that we run our broadband on the same technology, but we don’t charge anywhere near as much. This isn’t something that consumers are generally aware of. With this campaign we wanted to overtly land the message that we have the same product at significantly better value and give consumers a reason to switch to Vodafone”.

Many UK consumers are unaware that if they are using BT, EE, Sky or Vodafone broadband they are receiving the same broadband technology, supplied by Openreach who run some of the nation’s broadband network. This means that an estimated 8 million BT customers are overpaying by over £200 for the same full fibre broadband also available with Vodafone. This equates to a huge £1.5 billion* a year. There has never been a better time for consumers to switch broadband providers, with new customers exempt from any mid contract price rises until April 2025.

To help take the hassle out of switching broadband providers, Vodafone is offering customers switching to its Full Fibre 900 package up to £100 to cover early termination fees.  

The campaign ad kicked off on Saturday 16th March and featured spots during the Six Nations on BBC (Ireland v Scotland & England v France) and Ant and Dec’s Saturday Takeaway on ITV.