Voice of Arby's Ving Rhames Finally Shows His Face

Fallon has launched its latest work for Arby’s. For the first time ever, the voice of Arby’s for the past 10 years, Ving Rhames, is showing his face on the screen in a new spot.

To set the scene with the promotion, earlier this month, Arby’s announced Free Sandwich Month, an offer that’s almost too good to be true. Throughout April, Arby’s Rewards members will receive one digital deal every Monday for one free sandwich. 

Now, on to the real news - together with that big promotion is a big reveal - Ving Rhames has been the voice behind Arby’s campaigns for a decade and now, for a week during the launch of Free Sandwich Month, he’s also the face. For the first time ever, Ving is appearing on screen, in person, in a brand new spot.  

“Ving Rhames has been part of the Arby’s family for so many years, we couldn’t be more excited to finally have him come out from behind the screen,” said Ellen Rose, Arby’s chief marketing officer. “There’s no one better to take on our sceptics than Ving and doing it during one of our biggest promotions just made sense.”

“The success of the We Have The Meats campaign is due in large part to the Arby’s brand voice. When the time came to bring Ving on-camera, we knew we had to do it in a way as brazen and self-aware as this now-iconic voice,” said Joe Johnson, creative director, Fallon. “Fallon has been toying with the right time to reveal Ving on-camera. There’s only one time to be able to do this, and to do this in a big way. We’ve been waiting for a huge moment, and we’ve found it with Free Sandwich Month.”

The spot will air across social, digital, and broadcast TV, and was created together with Fallon, and MSL (Arby’s PR agency).

Finally, as part of the campaign, Fallon are also running a social series, making the most of the promotion to get the biggest sceptics to try Arby’s with our 'Try Detector Test.' Throughout the month Fallon will put Arby’s to the test with four real people who have publicly (via X) declared that they’re just a bit sceptical of Arby’s. The 'Try Detector Test' will showcase that Arby’s really does have the meats– all of them, and they’re worth giving a try if you haven’t yet!