Volkswagen Celebrates the Spirit of Drivers This Christmas

The Golf GTI has always been a model that has invited its fans to enjoy the adrenaline. A car that embodies that attitude that helps you to make the most of it and break away from the established. Historically, these announcements have been a reflection of him and these navigations cannot be excluded.

Therefore, under the guidance of the creative agency DDB, Volkswagen has launched the Golf GTI, in a new colour: Black Carbon.

During the shipping period the brand will have a lead by changing the black colour of the bodywork of the GTI models to 'Black Carbon' so that those who configure or build an order for a GTI model will be able to enjoy a vehicle with the 'black carbon' finish, raising the maritime tradition of 'receive carbon' at a completely new level: anyone who loves motoring would want to find the carbon below.

With this campaign, the German brand seeks to reinforce the personality of the Golf GTI and celebrate the spirit of its drivers, with a provocative tone and placing the focus on a message that will have many people wanting carbon at these fiestas.

“At Volkswagen we have always understood that our vehicles are not just a means of transport, but an experience that connects with people on an emotional level. Campaigns like 'Desearás carbon' are a greater example of our ability to innovate and surprise", explains Albert Casamitjana, director of marketing at Volkswagen. “The public has a key to expressing our essence and creating a unique relationship with our customers”.

The campaign has been launched by the producer Glassy Films and will be broadcast in digital format and on social media channels. Furthermore, you will have a circuit of large-sized valleys and hills that will give you even more access to the campaign.

The brand has also launched a series of 10 GTI Driving Experiences, where fans will be able to discover first hand what it means to ‘carry badly’ on the track. An event that includes talks with experts, a master class and a diploma presentation.

With the Golf GTI now in Black Carbon, driving it was never too difficult.