Von Miller Channels His Inner Belieber for EA Sports' New Madden Campaign
Heat, with the help of production company Arts & Sciences, are releasing the latest block of work for Heat’s longstanding client Madden NFL 17 for EA Sports.
This year the Madden NFL 17 campaign will do more than just hit you with a big splash at the beginning of the season, it will be a campaign that lasts all year long.
The campaign music videos are inspired by some of pop culture’s catchiest ear-worms. The commercials will highlight a new song during each season. The first spot features American football outside linebacker Von Miller, singing his own catchy tune.
