senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Awards and Events in association withAwards & Events
Group745

Watch Top CCOs Discuss Why Creativity Is More Important than Ever

26/07/2024
Associations, Award Shows and Festivals
Cannes, France
147
Share
Relive the LBB & Friends Beach with a full video of our Ad Astra panel, as Andres Ordóñez, Gabriel Schmitt, Kate Stanners, Malcolm Poynton and Alex Schill dig into creativity in the age of AI at Cannes 2024
“I think creativity is the most exciting and powerful gift we have as humans.” 

Despite the distractions, creativity is still, for many of us, at the heart of what we love about the business. That sentiment was summed up here beautifully by Malcolm Poynton, Cheil Worldwide’s global chief creative officer.

Malcolm was joined by FCB Global’s Andres Ordóñez, Grey’s Gabriel Schmitt, Saatchi & Saatchi’s Kate Stanners and Serviceplan Group’s Alex Schill for a conversation about the enduring power of creativity in an industry that’s going through all manner of change, from technological to organisational.

Check out the full video of the panel, in which the gang get to grips with the role of the ‘big idea’, the way that AI is and isn’t shaping our creative flow, and much more in a lively discussion hosted by LBB’s very own Emma Wilkie, awards director of The Immortal Awards.

For a deeper dive, a fuller report of the panel can be found here, otherwise settle in for a lively discussion of creativity at a time of seismic change.

All of the LBB & Friends Beach panel videos, brought to us by content sponsor MCA can be found in this collection

Agency / Creative
SIGN UP FOR OUR NEWSLETTER
More News from LBB & Friends Beach
Awards and Events
LBB & Friends Beach Returns for 2025
24/09/2024
116
0
ALL THEIR NEWS
Work from LBB & Friends Beach
213
0
The Key to Comedy in Advertising
Why So Serious?
10/07/2024
39
0
What Keeps Marketers Up At Night
10/07/2024
19
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0