Why Droga5 Got These Nonnas To Cook Up a Storm for Chicagoans

On Sunday November 8th, Johnsonville and Uber teamed up in Chicago to deliver real Italian grandmas, also known as Nonnas, with free homemade sausages to lucky families. Traveling in tiny nonna homes hauled by Uber, the ‘Sausage Nonnas’ dropped off Johnsonville sausage in her own Italian specialty: Sausage Rigatoni, Sausage Lasagna and Italian Sausage and Meatballs. With non-stop demand, the Nonnas operated at maximum capacity all day and delivered over 100 meals to lucky Chicagoans. 

The ‘Sausage Nonnas’ campaign, which marked the first time Johnsonville and Uber have collaborated, was created in partnership with Droga5, the creative agency behind other successful Johnsonville campaigns.