Will Ferrell Hops through Netflix’s Biggest Hits in Super Bowl Spot for General Motors

General Motors has joined forces with Netflix to give electric vehicles the stage they deserve with this Super Bowl spot from the community and director David Shane.

In the spot Will Ferrell enters the worlds of some of the biggest Netflix shows and films. As he escapes from zombies in the world of Army of The Dead and gets transported in a mysterious vehicle to play Squid Game, Will asks, “What if this were an EV?” Along the way, he encounters Vanessa Lachey from Love is Blind, Priah Ferguson from Stranger Things, and Jonathan Van Ness and Antoni Porowski from Queer Eye, alongside the GMC HUMMER EV, GMC Sierra EV Denali, Cadillac LYRIQ, Chevrolet Silverado EV and Chevrolet Blazer EV. 

“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said GM global chief marketing officer Deborah Wahl. “Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends. We are united in creating a better, more sustainable future for our world as we bring everybody in on EVs.”

“At Netflix, we create shows and films that can influence culture and spark meaningful conversations," said Netflix chief marketing officer Marian Lee. "From the TikTok dance trends inspired by Wednesday to thoughtful discussions about climate change with Don’t Look Up, we know that entertainment can drive fandom and inspire connections. GM is a cultural leader in the auto industry and we are proud to partner with them in their efforts by amplifying the presence of electric vehicles in our shows and films."

The spot will air during the first ad break of the second quarter of the game.