Will Forte and Chris Bauer Take a Giant Leap for Xfinity's Moon Landing Super Bowl Spot

“That’s one small step for man, one giant leap for mankind.”

Those venerated words spoken by Neil Armstrong from the moon on July 20, 1969 signalled a new chapter for the human race. And they serve as the inspiration for a new national spot to premiere today on Super Bowl Sunday from Xfinity and Goodby Silverstein & Partners to announce the arrival of the Xfinity 10G Network.

An incredibly fast, secure and reliable network made to power the future needs of modern life – including next level gaming – Xfinity 10G is the next great leap in connectivity.

The 30 second spot features a detailed recreation of the Apollo 11 lunar landing which we quickly learn is actually the plotline of a futuristic video game, when a group of young gamers appears on the moon to break the news of 10G to the celebrated astronauts. The astronauts soon realise they’re merely characters in this action-survival-thriller filled with the spectre of truly perilous moments for our unsuspecting heroes. The game, of course, is being played by these kids on Xfinity’s new and incredibly powerful 10G network.

Directed by Park Pictures’ Lance Acord, the spot - which will feature a longer form cut on YouTube - stars 'SNL' vet Will Forte ('The Last Man on Earth,' 'MacGruber') and Chris Bauer (HBO’s 'True Blood' and 'The Wire' as well as the Apple TV+ NASA-based series 'For All Man Kind').  

“10G is Xfinity’s moon-landing moment,” says GS&P executive creative director Jim Elliott. “What it will enable for human connectivity is nothing short of awe-inspiring. We felt the occasion demanded an equally miraculous film, and Lance Acord was the perfect partner to help us revisit such a significant moment in human history with a distinctly fun, modern twist.”