W+K Portland & Nike Golf Tell Tiger Woods & Charles Barkley to 'Get Better'

It doesn’t matter if you’re hitting your current driver longer than you’ve ever hit. It doesn’t matter if you’re on a hot streak, have won 14 career majors or you're Bo Jackson. If there is better technology out there, it’s time for a change. No matter how good you are, there’s always better.    

Centered on the new Nike Vapor drivers, the 30-second television spot highlights the resistance to change and the process of constant improvement. Five Nike athletes appear in the spot – Rory McIlroy, Tiger Woods, Michelle Wie, Charles Barkley and Bo Jackson – while comedian Keegan-Michael Key provides the voiceover. When each athlete is asked about changing their driver, Key reminds them there is reason to upgrade, even if they have already achieved major success.