Xbox Creates a Love Letter for Fans in Cinematic Xbox Game Pass Ad Starring Simu Liu

Microsoft Xbox tugs at the heartstrings with a cinematic epic of its most anticipated upcoming titles in the part live-action :60 spot 'Games Change Your World' out of Los Angeles-based creative agency gnet, featuring Simu Liu, star of the upcoming Marvel blockbuster Shang-Chi and the Legend of the 10 Rings. 

In the spot, Simu recounts the age-old pastime of falling in love, with sweeping epics and jaw-dropping plots, and how every good story, told at the right time, is always a love story. Xbox’s own stories--six of its biggest upcoming titles, including Halo Infinite, Forza Horizon 5, Age of Empires IV, Psychonauts 2, Back 4 Blood, and Flight Simulator -- are playable day one on Xbox Game Pass.

gnet has mastered the nuance of connecting with die-hard gamers while crafting a level of intrigue with each marketing campaign that continually introduces legacy titles to new fans. The multi-Clio Award winning agency and three-time PromaxGAMES Agency of the Year funnels this deep understanding of these communities into winning results for their clients like Activision, Microsoft Xbox, Bethesda Softworks, and entertainment corporations like Netflix and E!, among many others.