Damian Asling

I’m a Creative Director & Copywriter with over 14 years experience in advertising agencies and tech startups. During my time at Clemenger BBDO Melbourne and TBWAWorldwide I led innovative integrated, digital, earned media, social content and PR campaigns for global brands like Amazon, BMW, Gatorade, Google and Heinz.

My skills get called in to solve business problems that seem too complicated, ill-defined or obscure. Identifying the underlying causes of stagnation and blasting them out of the way, allowing creativity to thrive.

I specialise in merging creativity with innovation, emerging trends and new technologies to drive business and brand growth. I’m passionate about leading teams and emerging talent to creative excellence. As a writer with a background in design, media studies and creative advertising, I bring a distinctly different way of looking at problem solving.

My academic writing has been published by Routledge Press NY and my advertising work has been recognised by Cannes Lions, D&AD, The One Show, The Webby Awards (of which I am a judge/jury member), Spikes Asia, Caples, London International Awards and AWARD Awards, amongst others.

Beyond ads, my published writing by Routledge Press explores new media, narrative theory and digital interactivity.