I’m a Creative Director & Copywriter with over 15 years experience in creative advertising agencies and tech startups. During my time at Clemenger BBDO Melbourne and TBWA Worldwide I led innovative integrated, digital, earned media, social content, PR and advertising campaigns for global brands like Amazon, BMW, Gatorade, Google and Heinz.
I’m big on excellent craft and big ideas. I love merging traditional creative storytelling with digital innovation, emerging trends and new technologies to make businesses and brands relevant to real people.
My academic writing has been published by Routledge Press NY and my advertising work has been recognised by Cannes Lions, D&AD, The One Show, The Webby Awards (of which I am a judge/jury member), Spikes Asia, Caples, London International Awards and AWARD Awards, amongst others.