A New Born Baby Uses Pilot Pens to Harness Her Own Destiny

Would Reginald have had the same life if his name hadn't been Elton? Would Jean Philippe have filled stadiums if his name hadn't been Johnny? Would William have won an Oscar if his name hadn't been Brad? 

In France, 5,000 people a year change their first name.

We choose many things in life, but rarely our first name. It's our first identity, but the one our parents chose for us. Often, it's the projection of their fantasised destiny, reflecting their own ambitions, dreams and desires... 

But at a time when the priority is to be at one with yourself, to be free, singular, to change pre-established rules and take control of your destiny, should we still let others decide for you?

Pilot, through the metaphor of changing the first name and through its signature 'Write your world', invites everyone to regain power over their lives, to realise their selves and push their convictions to the limit. 

With this film, which illustrates this brand platform for the first time, Pilot gives us the power to erase and rewrite our own history. A feat made possible by the wide range of PILOT pens, including the legendary Pilot FriXion erasable pen, one of the brand's emblematic innovations.

The collaboration between DENTSU CREATIVE and Pilot at EMEA level over the past three years has led to major projects: brand platform, signature, identity charter, brand communication, range and products communication, CSR... which are then taken up by the countries. 

This project is the fruit of several months' collaboration between DENTSU CREATIVE, Pilot and the entire production team led by Kuest.