Agency Kenna Joins KBS' Global Stack of Specialisms

KBS announced today that Kenna, a sister agency within the MDC Partners portfolio in Canada, has become part of the agency’s global stack of brand building specialisms. Kenna joins KBS’s global network as a CRM specialism based in Toronto and providing CRM support and capabilities to KBS’s offices around the world.

In addition to Kenna, other specialisms within the KBS stack include The Media Kitchen for media planning and buying, Attention social media agency and Kwittken communications agency as well as business units around technology (KBS Spies & Assassins), start-up investment (KBS Ventures) and content creation (KBS Content Labs). KBS’s global stack works conjointly to generate creatively driven, fully integrated strategies for brand clients across all touch points.

This new partnership will combine KBS’s creativity with Kenna’s extensive customer experience capabilities, allowing the agencies to leverage each other’s complementary expertise to offer fully integrated marketing solutions to their clients. The addition of Kenna as a CRM specialism also enables KBS to seamlessly deliver creativity to clients across all channels and platforms worldwide—a highly differentiated benefit of the KBS stack.

“As we grow KBS's marketing stack globally, we are continuing to add new capabilities that can bolster our offering around the globe,” said Guy Hayward, Global CEO of KBS. “We’re delighted that Kenna will be adding their CRM expertise, and we work forward to incorporating them seamlessly into our other specialisms so we can continue to provide the best service to our clients all under one roof.” 

“This is an incredibly exciting moment for us,” said Steve McCall, CEO of KBS Canada.  “Our KBS Stack model allows us to continually evolve our offering to deliver the most inventive, modern solutions for whatever our clients’ businesses need. With digital, technology, data and analytics so firmly at the forefront of modern marketing, being able to seamlessly integrate Kenna’s deep expertise throughout the organization significantly increases our ability to lead in these areas.”

“Contemporary marketing requires both creative excellence and technical and analytical expertise,” said Kenna CEO, Glenn Chilton. “Kenna’s clients will benefit greatly from KBS’s creative chops and culture of invention, and we look forward to lending our deep expertise in data analytics, digital and technology solutions to KBS’s clientele to fuel innovative ideas and thinking and deliver more immersive and engaging brand experiences.”