Sneaker Brand Keds Names KBS+ Agency of Record

Keds has named global creative agency Kirshenbaum Bond Senecal + Partners its advertising agency of record. 

KBS will partner with Keds on strategy, creative, digital and retail technology, as the iconic brand – which redefined women’s footwear with the introduction of the Champion sneaker in 1916 – continues its transformation into a 21st century global lifestyle brand.

The rapidly growing MDC Partners-owned agency, which has won creative accolades for its work with brands such as BMW, Vanguard and Harman, will service Keds primarily from its New York office.

“Keds is perfectly poised for rapid, global growth,” said Chris Lindner, president of Keds, “and we were looking for an agency that could connect with the women who inspire us and help us accelerate that growth. We appreciated that KBS had a passion for our mission as well as the creativity and cutting-edge modern marketing tools to help bring that mission to life.”

“We’re thrilled to work with Keds to write the next chapter in the brand’s amazing history,” said Ed Brojerdi, CEO of KBS New York. “There aren’t many brands who have decades of championing women the way they have, and their mission excited all of us. Chris and his team are inspiring clients, and we share their belief that powerful creative work can play a real role in helping maintain and even build on the momentum of this incredible brand.”